In most cases, group messaging is not the ideal option for any business to communicate with its customers. It is not personal and poses a threat to customers’ privacy violation.
It will come as no shock, that you will be looking at solutions that allow you to send mass text messages with ease. The limitation with using the ‘free’ methods such as texting through Android, iPhone, and WhatsApp is that you can only send limited mass texts (Max 30 & 256).
Sending mass texts through mobile devices is considered P2P SMS Text messaging (person-to-person) and is not ideal for business communication. The ideal business communication method is A2P (Application to person).
This allows businesses to send mass texts (upwards of 100) without the risk of getting marked as spam, with a better delivery and response rate. A2P SMS text messaging is enabled through business texting software.
With additional features like scheduling and automating messages if driving customer engagement is your primary goal, then a mass texting software like Emitrr is the best medium for texting multiple contacts without using group messaging.