EZ Texting vs SimpleTexting: A Detailed Comparison

Before we give you an overall feature-by-feature comparison of EZ Texting vs SimpleTexting, it is first important to understand what all features you need to look for. 

Here are the top 20 features that you must look for while picking your ideal text marketing platform: 

1. Two-way texting: This feature allows you to converse with your customers effectively. From responding to queries to sending appointment reminders; this feature reduces your call volume by 40% and also ensures customer satisfaction.  
2. Group texting: If you wish to send a text to multiple contacts without having to spend a lot of time, then you can create a group, and send your message across. The group texting feature is ideal for internal communication.  
3. Mass texting/bulk texting: If you intend to send a text to multiple contacts without a group message, mass texting is what you need. With such a functionality you can send a text message to as many people as you like, and receive responses in individual chats. 
4. Drip campaigns: You can send automated messages to your contacts with this feature, thereby fostering your relationships with your subscribers while also saving time and money.  
5. Auto-reply: The texting auto-reply functionality is ideal when people reach out to you during non-operational hours. You can set up automated messages that can reach people in response to the triggers set by you. 
6. Keywords: When you set text messaging campaigns, you can set certain keywords that people can text your short code or long code number to join those campaigns. It’s a great way to filter your potential customers.   
7. Text message scheduling: With this feature, you can schedule messages to be sent out at later dates. Whether you wish to send time-sensitive information or improve customer engagement, such a capability comes in handy. 
8. Integrations: This feature is essential if you don’t want to keep switching in between your texting platform and your CRM/EHR software. Integration helps centralize your workflows and hence your chosen platform should offer ample integrations.    
9. Text forwarding: Pick a software that allows you to automatically forward inbound text messages to your preferred messaging dashboard. Doing so helps manage extensive contact lists and also improves employee collaboration. 
10. Adding signature to text messages: If you’re looking to improve brand recall, and enhance message readability, you need to present yourself in a certain manner, even if it is in a text message. Adding a signature to text messages can help establish authenticity and add a professional touch to your message. 
11. Automated reminders: If you run a service-based business, you might need to send appointment reminders to your clients. If you seek to automate that process and save 3-4 hours of daily time, then this feature is a must-have.  
12. Birthday text: Strengthening relationships with your customers is important if you wish to grow your business in terms of your customer base and revenue. Look for a platform that allows you to send automated birthday texts to your customers.  
13. Webchat to text: If you seek to convert your website visitors into customers, then you need this functionality. With webchat to text, you can converse with your website visitors even if they move away from the webpage. 
14. MMS: In order to engage your customers, Multimedia Messaging Service or MMS messaging is the extra effort that you can put in without having to spend a lot of time. Choose a platform that allows you to send multimedia content to your customers and generate more leads. 
15. Landline texting: If you already have a landline number that you use and don’t want to purchase a new number just for texting, then you can have your landline number text-enabled.  
16. Opt-out management: When you send out marketing messages to your customers, you also need to give them an option to unsubscribe from those messages. Pick a platform that has such a functionality.  
17. Message Personalization: This is a great functionality that allows you to send personalized messages at scale. This will help you connect better with your customers, without having to put in a lot of time and effort. 
18. Reporting/Analytics: In addition to running marketing campaigns, you also need to know how those campaigns are performing, and assess whether you need to make any changes in your strategies. The reporting/analytics feature helps you do exactly that. 
19. Shortcodes: Make sure that your chosen platform offers assistance pertaining to texting with shortcode numbers. You’d need this functionality while sending marketing messages at scale.
20. 10DLC support: If you want to get started with A2P messaging, then you need to have 10DLC registration. Make sure the platform you choose offers assistance in this area.