While navigating the internet for everything from information to purchases, what users look for is authenticity. How authentic is the information provided by this article, for instance? Or how authentic is this thing that I want to buy?
In real-life situations, you corroborate this by checking with resources. The most trusted of course being reviews and recommendations by your friends and family. Now change this to a virtual setting, the most authentic tool to corroborate information here is online reviews.
There are multiple platforms wherein you can go to check user reviews. The biggest giant here is no doubt, google. We use the Google search engine for almost everything because it can give you an answer for everything. It’s only natural that you would find that the business you search for is already listed as a business on Google My Business and all the necessary information about it is available.
Under the google business listing, you get to view all information about the business, ranging from the opening hours, locations, services to reviews. This convenience itself attracts a lot of users to a google search for the business.
So how exactly can you as a user, leave a review? There are broadly three ways in which you can do this :
- Leaving a review through Desktop
- Leaving a review through Mobile
- Leaving a review without a google account
Let’s see each of these in detail.